Creativity and creativity - what is their difference | Article on drawing (preparatory group) on the topic:

Creativity and creativity - what is their difference; article on drawing (preparatory group) on the topic

Creativity and Creativity - What's the Difference?

In modern society, the ability to be creative is valued almost higher than other personal qualities.

Creativity is a type of cognitive activity that leads to a new or unusual vision of a problem. Hundreds of things fit this definition: problem solving, designing an opera or a nuclear reactor, musical improvisation. Creativity (from the Latin creatre - to create) in this case is just the ability to create. Unfortunately, creativity research hardly covers all of these phenomena.

Creativity (Creative approach) as a personality quality is the ability to create qualitatively new material and spiritual values that are valuable to people. Unlike creativity, which tends more toward art and aesthetics, creativity is entirely aimed at the area of utilitarian, practical application. These two qualities of a human personality can manifest themselves simultaneously, but do not have to be in combination, and do not stem from one another.

At the beginning of the twentieth century, British psychologist Graham Wallace created one of the first concepts of the creative process, describing its main stages. There are four of them in total.

PREPARATION - statement of the problem and all previous experience (mathematics lessons or classes at art school);

INCUBATION is a distraction from the task. Some scientists believe that at this stage we forget the initial ineffective decisions. Others believe that our unconscious is actively working, analyzing hundreds of associations;

INSIGHT - insight, enlightenment. Robert Solso, in his famous textbook, notes that incubation does not always lead to insight: “We all know people who spend most of their lives in incubation, but never achieve enlightenment”;

CHECKING is a long stage of testing ideas and selecting them.

This concept has received almost no experimental confirmation, but in many ways it resembles reports on the work of famous creative personalities.

Creativity should be understood as the ability to abandon stereotypical ways of thinking. Guilford P.

For me, creativity is not just a creative act, it is a way of life. Creativity requires inner freedom, the desire to take risks and the ability to exist in chaos. Lutz I.

Creativity as a personality quality is the ability to effectively engage in creative, creative, innovative activities; generate new ideas, go beyond stereotypes, find new, optimal ways to solve problems, be distinguished by a constructive way of thinking that brings practical benefits in various types of activities.

Steve Jobs writes: “Creativity is simply making connections between things. When creative people are asked how they did something, they feel a little guilty because they didn't actually do anything, but just noticed it. This becomes clear to them over time. They were able to connect different pieces of their experience and synthesize something new. This happens because they have experienced and seen more than others, or because they think about it more.”

Creativity is a Latin term that translates as “creativity” or “creation out of nothing.” In the West, creativity refers to the technological element of creativity. In Russian linguistic culture, creativity is perceived much more widely, since it is a completely new phenomenon and not yet understood by the majority. Before the start of the information age, few people knew about creativity and creative technologies. The concept of creativity was enough for society - creativity began to be highly valued even

in the era of antiquity, the cult of creativity was preserved in the Middle Ages and modern times. Creativity has not lost its significance in the 20th century.

The difference between creativity and creativity

Many people think that “creativity” and “creativity” are synonymous. This is a misconception. The creative process is based on the inspiration of the author, his abilities, and the traditions that the author follows. If we talk about the creative process, then its main component is the pragmatic element, that is, the initial understanding of why something needs to be created, for whom something needs to be created, how something needs to be created and, in fact, what exactly needs to be created. Knowing the answers to these questions and constructing work according to the appropriate principles ensures the maximum effect of presenting the result of the work to the people around you. As a rule, artists, composers, writers and all other creative people do not ask themselves these questions and create, guided by their own moods and emotions. Therefore, creativity is not creativity at all.

Creativity is always primary and fundamental. However, in a creative product it is subordinated to a pragmatic goal. A creative product is a painting that will be placed in a pre-selected frame, with a pre-designated place in a pre-selected museum, a painting that will delight visitors selected in advance.

Creativity without creativity is impossible. Creativity is only a technology for organizing the creative process, which is fruitless in itself, no matter what tasks are set before it. In the conditions of the information society, a synthesis of creativity and creativity has become possible. The modern world is developing very quickly. Changes in people's lives and technologies today are happening much faster than they were 200 years ago. If earlier the primary values in people's lives were money, land, gold and other material values, today the main value is information, and the world is ruled by the one who owns the information and correctly uses it

Development of creative thinking

Fortunately, lateral thinking is an ability that can be developed at any age. This is one of the psychological skills, and any skill can be “pumped up”. There are many techniques for this. Here are a few simple and effective ones.

1. The “Six Hats” method.

This method was developed by a British psychologist specializing in creative thinking, Edward de Bono. Each hat is painted a specific color, which symbolizes a specific type of thinking. Thus, each situation can be analyzed from six different angles, presenting an idea from different points of view. For example, white color - cold reason, pragmatism; red – intuition, premonition; yellow – optimism and positivity; black – pessism, criticism; green – creativity; blue is the color of the leader who makes the final decision.

2. Do standard things in a new way.

Try to eat with your left hand rather than your right, and get to work by a different route. Thus, new neural connections are formed, necessary for non-standard thinking.

3. Be interested in something that has nothing to do with work.

If a specialist in the advertising field becomes interested in history or a manager becomes interested in traveling, this is already creative and, as a result, develops non-standard thinking.

4. Pay attention to the random word method.

A great way to solve specific problems. For example, you are working on creating a presentation, but you have no ideas. Write down any noun and come up with 10 associations for it. Now for each word, come up with several options for using it to solve the problem.

5. Learn to see non-standard opportunities in standard things.

Take any item, first come up with 5 to 10 ways to use it, then try to determine how this item cannot be used. Please note that you will soon be refuting your versions. And at the last stage, come up with several ways to use the selected item in a non-standard way.

Here are some more practical tips for developing out-of-the-box thinking: Start your day with a new scent (essential oils are best); visit places you have never been before, this could be a new store, a park, a route to work; develop tactile sensations; experiment with your clothing style (it doesn’t have to be drastic, it’s enough to change one thing at a time in your wardrobe).

Important! Creativity is impossible without a clear mind, so that your consciousness is as concentrated as possible, use meditative techniques. Meditation improves memory and reduces stress.

Stereotypes in thinking

First, let's figure out what stereotypical thinking is. For example, “all women dream only of a rich husband”, “blondes are stupid”, “big money can only be earned dishonestly”, “more expensive means better” - all of the above statements are stereotypical, but this does not make them true. A stereotype is a generalization based on some characteristic; naturally, in this case we cannot talk about any creativity or individuality.

Types of stereotypes:

polar - a person perceives everything as either “white” or “black”;
negative forecasts - a person predicts only a bad and unhappy future;
failures are a priority - a person notices only bad events;
trust only first impressions;
labeling;
strict adherence to patterns.

Stereotypical thinking leads to a loss of individuality; a person acts in a stereotyped manner in any situation, as a result he becomes faceless, without distinctive features. People with stereotypical thinking are characterized by low self-esteem because they feel imperfect. Over time, they begin to feel disgusted with themselves and aggression towards other people.

What will fighting stereotypes and templates give you? First of all, you will learn not to depend on the opinions of other people and will not succumb to manipulation. You will form personal thoughts and judgments. As a result, you will be able to achieve your goals more easily and not succumb to negative thoughts and moods.

Why do you need to develop creative thinking?

First of all, the development of creative thinking reveals a person’s hidden abilities, and this is useful for both employees and company owners. Thinking outside the box helps a person look at traditional things, himself, his work in a new way and unlock his potential.

With the development of creativity, a person begins to perceive the world around him as an inexhaustible source of opportunities and does not notice obstacles.

And finally, creativity is necessary for development, improvement, and search for innovation. By thinking outside the box, you can refresh your work methods and achieve the planned result. And a creative approach will highlight the product, make it comfortable to use, attractive, and competitive.

Important! Non-standard thinking is a necessary element of modern business thinking, which helps to adapt to current realities and respond to changes and challenges in a timely manner.

Features of the development of creative thinking, where to start

Psychologists note that all people are endowed with the ability to build non-standard logical chains; moreover, for each person it is possible to determine the level or coefficient of creative intelligence. It is designated CQ, it is not related to IQ, but is quite developable. To succeed in this difficult but exciting activity, it is important to take into account some features of the development of creative thinking.

Be positive. Creativity loves a special psychological mood. Agree that a person who sincerely believes that he is a loser is unlikely to be able to generate new ideas.

Advice! Take a sheet of paper and divide it into two parts. In one, write down the fears that prevent you from achieving your goal, and in the other, a plan aimed at overcoming these fears. Perform scheduled actions regularly.

The main principle of the development of creative thinking is association. They stimulate thinking, creativity and creativity. For example, take a simple item and come up with some creative uses for it. Or open the book to any page, point your finger at a word, write it down and repeat the action several more times. Now try to connect the words and come up with a logical sentence from them. Please note that over time, the brain comes up with associations faster.
Use the principle of reincarnation. For example, imagine yourself as an executive or director, an architect or a writer. For each role, come up with a critical situation that you urgently need to solve and do it in a non-standard way.
Use both hands - this is another important feature of creative development. If you learn to be equally dexterous with both your right and left hands, your creativity will improve.
Buy a notebook and write down your ideas in it, even if they seem absurd, and most importantly, read relevant literature, follow creative people on social networks, look for worthy examples that will inspire you.

Advice! Remember that a creative impulse can happen at any moment, so you should always have a notepad and pen with you.

Children's creativity and how to develop it

The ability to think outside the box helps a person throughout his life. It is necessary to develop this ability from early childhood, when the child has just become a schoolchild. The sooner you pay attention to creativity, the easier and faster in adult life a person will perceive familiar things and situations in a non-standard way. It is people with creative thinking who become billionaires and successful people.

Here are some simple exercises for children (they are not offered in school, so parents must teach children):

Draw some doodles on a piece of paper for your child and ask him to complete the drawing to a recognizable object, start with simple shapes, gradually complicating the task;
invite your child to draw a picture using only one geometric figure;
draw several identical figures on a piece of paper and ask the child to complete each one to a clear object or character, award points from 1 to 10 for each successful solution;
play associations, “Words” (let the baby name words that have the same meaning);
offer the child a situation, one object and let the child come up with a fairy tale or story using these two clues;
ask your child as many questions as possible; searching for answers develops creative thinking;
take any word and imagine that it is an abbreviation, come up with an original decoding with your child;
brainstorm regularly - offer your child a situation for which he must quickly come up with a solution;
compose fairy tales together and the more unusual they are, the better.

Interesting fact! Do you know such a thing as divergent thinking? A person comes up with several options for using one item. Offer him one item and ask him to come up with different ways to use it.

Buy construction sets for your child - these can be completely different sets with parts of different shapes, sizes, and made from different materials. Offer different puzzles. In fact, there are a huge number of methods for developing creative thinking. The only condition when it comes to developing non-standard thinking in a child is to do this through play.

Remember that you can only develop creative thinking by expanding your horizons - your child should read, solve puzzles, encourage his interest in everything new.